Elevating SMEs
to Greater Heights
SERVICES
MARKET INSIGHTS
What trends are shaping my market? Who are my competitors, and how do I stand out?
Build a solid understanding of your industry, market trends, and competitive landscape. Make informed decisions with insights that position your business ahead of the curve.​
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STRATEGIC PLANNING
Where is my business heading? How can I ensure future success?
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​Develop a roadmap that guides your business toward long-term success. Align your vision, goals, and resources with market opportunities and internal strengths, while addressing potential risks and setting clear priorities for growth.
BUSINESS GROWTH
Is my business ready to scale? What new markets should I explore?
Seize new opportunities and implement growth strategies that take your business to the next level. Whether expanding into new markets or scaling your current operations, grow with confidence and clarity.​​
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ABOUT BLUE GIRAFFE CONSULTING
The 'Giraffe' in Blue Giraffe Consulting symbolises vision and reach—seeing the bigger picture and going beyond the ordinary. The colour blue stands for trust and professionalism, essential elements in building strong, reliable partnerships. Together, the name embodies the blend of creativity, insight, and integrity that drives successful business outcomes.
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Blue Giraffe Consulting is run by Michelle Noordermeer, who brings over 20 years of expertise in strategic planning, business development, project management, and analytics, backed by a Masters in Business Administration (MBA). When you work with me, you're not just hiring a consultant—you're gaining a dedicated partner committed to helping your business realise its potential. (About Michelle).
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My services are shaped to fit your needs, providing the support that makes the most meaningful difference for your business. Whether it's any of the services above, or opportunity assessment, desktop research, business case preparation, problem-solving, implementation support, or optimising your operations, I'm here to help. From small projects to larger initiatives, my approach is grounded in a deep commitment to understanding your business and delivering solutions that not only meet your needs but exceed your expectations. Just ask!
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ABOUT MICHELLE
MICHELLE NOORDERMEER
Director
Michelle brings over 20 years of expertise in strategic planning, business development, project management, and analytics across the aviation, tourism, and enviro-tech sectors.
Her work experience spans senior leadership roles within large corporate organisations and dynamic start-up environments. She has collaborated with leading private and public organisations across New Zealand, Australia, Asia-Pacific, North America, the Middle East, and Europe.
Experience
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Co-CEO of CarbonClick, a NZ start-up / global SaaS company
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Business Development Manager at Auckland Airport
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Project Manager at the Board of Airline Representatives (BARNZ)
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Senior Analyst at Air New Zealand
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Board member - BLAKE
Education
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Master of Business Administration (MBA) - Distinction GPA 8.83/9.00
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Bachelor of Aviation Management
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Commercial Pilot’s Licence
Key Skills
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Strategic Planning
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Business Development
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Analysis & Problem Solving
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Project Management
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Innovation
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Implementation
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Leadership and Team Development
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Stakeholder Engagement
Chris Roberts
Managing Director
"Michelle is a delight to work with. She instinctively understands what is required, brings a fresh perspective to complex issues and delivers highly strategic guidance and even more importantly, actionable recommendations. She works fast and with great accuracy and provides outstanding value for the investment made in her skills and knowledge".
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